THE THEATER WILL ROCK: A HISTORY OF THE ROCK MUSICAL FROM HAIR TO HEDWIG (2006)
There does seem to be a common understanding that before the musical Hair there was nothing like Hair and that most of what followed Hair were flop imitations – Dude, Via Galactica, Rainbow. Though Hair became a classic, theatrical producers stopped throwing their money away on rock scores by about 1975. What Elizabeth Wollman’s through history brings forward is that Hair’s influence in musical theatre can be seen in decades of cultural tug-of-war between keeping rock music’s aesthetics authentic and produce musicals that have mass audience appeal. Hair’s long beautiful hair grew into Grease, and Les Mis, and Mama Mia but through the use of softer forms of rock music. We don’t really recognize how things of changed since Rogers and Hammerstein. Unlike any work I’ve read on the topic of musical theatre, or even in rock journalism for that matter, Wollman finally provides language for describing the variety of very different kinds of musical theatre that are too often lazily categorized as “rock musicals.” For once Hair is rock musical, Jesus Christ Superstar is rock opera and Dreamgirls and Smokey Joe’s Cafe are other things too, well categorized here. I have a couple of quibbles. First, I think Wollman doesn’t emphasize that much of the failure in those fabulous post-Hair rock flops lies in being rushed to Broadway with big money backers and no existing source material. Most of the truly great shows in musical theatre are drawn from novels, plays or history. At least Hair had the huge benefit of a long and sometimes painful gestation period before finally coming uptown. The big rock flops of the early 1970’s were being made-up on the spot. Ironically two of the successful rock musicals from the same period, Your Own Thing and Two Gentleman of Verona were adapted from that rebellious beatnik Shakespeare. Next, Wollman makes frequent reference to off-off Broadway shows like House of Leather and The Legend of Johnny Pot which barely ever opened, meanwhile her research overlooks shows like Promenade (259 performances) and Salvation (239 performances). Finally, between her socio-historical chapters the author includes some short academic meditations on audience attitudes, marketing experiments, and musical aesthetics. These interlude essay are well written they do seem like step children, sections from a different book. If you are seeking musical aesthetics and composition for musical theater, you won’t find much here on the specific shows or songs. However this is excellent work on cultural commodification and the economics of Broadway over the last forty years.